Sales Development Representative (SDR)

1w1 week ago

Hustler Marketing

Skopje, MK · Full-time · $12,000 – $18,000

About this role

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients. This role builds the top of the sales funnel from scratch through outbound prospecting efforts. It focuses exclusively on outbound activity, without relying on Marketing Qualified Leads.

You will conduct in-depth research on prospective clients, including their brand, positioning, marketing activities, and service fit. Craft highly personalized outreach messages via LinkedIn and email, avoiding mass templates. Initiate conversations, qualify prospects, and book discovery meetings for the sales team.

Report directly to the Sales Department Lead and collaborate closely with Sales and Service Departments. Ensure smooth transitions from prospecting to discovery and closing. Participate in sales meetings, performance reviews, and contribute ideas for outbound improvements.

Track outreach KPIs, test and optimize messaging to boost reply and booking rates. Research industry trends in digital marketing and e-commerce. Undergo regular performance reviews, starting after 3-6 months, with a trial-and-adaptation period in the first two months.

Requirements

Familiarity with prospecting tools like Apollo and LinkedIn Sales Navigator
Experience using HubSpot for CRM and outreach sequences
Ability to perform in-depth research on client brands and marketing activities
Skill in crafting personalized sales copy for LinkedIn and email
Understanding of digital marketing and e-commerce industry trends
Proficiency in qualifying prospects based on specific criteria

Responsibilities

Conduct detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit
Identify and build targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
Create highly personalized outbound messages via LinkedIn and email
Initiate and manage outbound conversations with potential clients
Qualify prospects based on predefined criteria before booking discovery meetings
Book and schedule discovery meetings for the Sales Team
Maintain and update CRM records in HubSpot
Continuously test and optimize outreach messaging to improve reply and booking rates