Business Development Representative

1w1 week ago

Asana

Chicago, US · Full-time · $65,800 – $72,800

About this role

We are hiring a Business Development Representative to spearhead strategic growth initiatives within the Asana Enterprise customer segment. You will architect and execute multi-threaded engagement strategies to penetrate new contacts and departments across high-value target accounts. Your mission is to cultivate a robust pipeline by articulating Asana's value proposition and initiating complex sales cycles.

The sales team focuses on finding efficient paths to successful, profitable, long-term customers through a bottom-up enterprise sales model. This involves helping small, successful customers evolve into larger ones while acting as a key voice of the customer to the product team. You will identify and overcome technical, educational, and competitive obstacles to continued growth.

This role is based in the Chicago office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday, with most having the option to work from home on Wednesdays. Working from home on Fridays depends on your work type and partnering teams.

You will generate pipeline through persistent, high-volume outreach and multi-channel prospecting like calling, email, and LinkedIn. Develop territory plans with account executives and customer success managers to drive highest ARR. Leverage trials, heat maps, and account-based strategies to meet goals and build scalable processes.

Requirements

At least 6-12 months of Sales or Sales Development experience
Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network and manage book of business
Demonstrated success in driving outbound prospecting strategy to high-level personas and decision-makers to achieve pipeline goals
Passion for a career in technology and ability to speak knowledgeably about the industry
Excellent writing and verbal communication skills with focus on persuasive messaging tailored to different audiences
Strong collaboration skills, particularly working with Account Executives and cross-functional teams
Clear communication, deep sense of empathy, and commitment to integrity
Demonstrated curiosity about AI tools and emerging technologies to enhance productivity and decision-making

Responsibilities

Generate pipeline for enterprise account executives through persistent, high-volume outreach and customized messaging to drive qualified opportunities and account expansion
Leverage a multi-channel outbound prospecting approach including calling, email, and LinkedIn outreach, developing team sequences, templates, and messaging for scalable processes
Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams to achieve meeting goals
Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
Proactively update activity metrics, meetings, SQO, and pipeline weekly and identify gaps between prospecting inputs and outputs
Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey for ABM strategy
Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value

Benefits

Office-centric hybrid schedule with in-office days Monday, Tuesday, and Thursday
Option to work from home on Wednesdays for most roles
Flexible work-from-home on Fridays depending on work type and partnering teams
Comprehensive compensation package reflective of the value you create